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#1001-60 The European Market
for NATURAL COSMETICS
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Country Coverage: |
Published: September 2006 |
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Germany, France, UK,
Italy |
Pages: 430 |
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Austria, Spain, Benelux |
Price: EUR 3,750 (GB £2,495) |
European Sales
of Natural Cosmetics Surge
Natural cosmetic sales in Europe are increasing at a fast rate with
revenues doubling every few years. The major drivers of market growth are
increasing distribution and
broadening consumer demand for
natural cosmetics.
Most demand for natural cosmetics was initially from consumers who
suffered from ailments like skin irritation and rashes, however the
consumer base has expanded in recent years. Natural cosmetics are
gaining favour as they contain low levels of possibly harmful substances
like parabens. Other consumers are turning to natural & organic
cosmetics because of the functionality of natural ingredients and / or
traceability of organic ingredients. Premium brands like Aveda and Dr.
Hauschka are becoming popular because of their product quality.
Retailers are responding to greater consumer interest by introducing
natural cosmetics, some under their private labels. Drugstores,
supermarkets, and even discount stores are introducing private label
products. Organic food retailers and herbalist shops are expanding
shelf-space for natural & organic cosmetics, with some developing
dedicated counters.
The German and French markets are the fastest growing in Europe. French
sales have boomed since 2005 when media reports highlighted the possible
dangers of synthetic substances in cosmetics & toiletries. High growth
in the German market is being driven by increasing distribution in
mainstream retailers. Natural cosmetics are the most widely available
and most competitively priced in Germany.
Although the natural cosmetics market is reporting high growth, the
share of total cosmetic sales remains low. The market share is highest
in countries like Germany and Austria where natural cosmetics comprise
about 4% of total cosmetic sales. However, the market share is about 2%
in most other European countries. Natural skin care products have the
highest market share of all product categories, whilst colour cosmetics
and deodorants have the lowest share.
The absence of industry regulations and lack of harmonisation of private
standards are factors that are preventing higher market growth rates.
Unlike organic foods, there are no national and EU regulations for
natural & organic cosmetics. Legitimate products are therefore competing
against conventional cosmetics that are labelled as 'natural' because
they contain some natural ingredients. The inconsistency between private
standards of organisations like the Soil Association and AIAB is also
dampening consumer demand.
This first-ever report on the European natural cosmetics market gives
recommendations to new entrants and existing suppliers. Producers &
retailers are advised to undertake marketing campaigns to educate
consumers on the differences between natural and conventional cosmetics.
Manufacturers are advised to adopt strategies based on product
differentiation and positioning to succeed in this emerging market.
The natural cosmetics market is analysed in 9 Western European
countries. Detailed market & competitive information is given for each
country market, which is segmented by
product category:
Natural skin care products
Natural hair care products
Natural oral care products
Natural colour cosmetics
Other natural cosmetic products
Market information for each product category includes
market
size, revenue forecasts, pricing & distribution
analysis and sales channel breakdown. Market shares
and profiles are given of the leading
producers and retailers.
More Information
Research News:
Europe: Investors Targeting
Natural Cosmetics Market
To obtain more information
on this publication or to place an order, please
email us.
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