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#1001-91 The European Market for FAIRTRADE FRUIT & VEGETABLES
 

Published: Feb 2008
Pages: 44
Price: EUR 549 (GB £399)

Ethical Consumerism Driving Market Growth
Sales of fairtrade fruit & vegetable are surging across Europe. The rise in ethical consumerism is encouraging retailers to expand their fairtrade product ranges, with some supermarkets selling exclusive fairtrade lines.

The UK market is showing the highest growth, with most retailers unable to find adequate supply of fairtrade fresh produce. Sainsbury's is the frontrunner, selling 100 percent fairtrade bananas since July 2007. The British supermarket is also financing fairtrade projects in developing countries. However, fairtrade products have the highest market share of fresh produce sales in Switzerland where the Max Havelaar label is highly established.

Demand for fairtrade fruit & vegetables is expected to become more evenly spread across Europe as more supply becomes available and ethical consumerism rises. Growing awareness of fairtrade labels is predicted to stimulate consumer demand.

This first-ever analysis of the fairtrade fruit & vegetables market gives insights of the leading country markets in Western Europe. Market & competitive information
includes market size by product category, revenue forecasts (2008-2013), market & pricing trends, product analysis, and profiles of leading traders & retailers.

Product Categories
Fairtrade vegetables
Fairtrade top fruit
Fairtrade citrus fruit
Fairtrade bananas
Fairtrade tropical & exotic fruit

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