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#1001-91 The European Market
for FAIRTRADE FRUIT & VEGETABLES
Ethical Consumerism Driving Market Growth
A rise in ethical consumerism is creating a surge in demand for fairtrade fruit & vegetables,
with sales almost doubling in 2007. Most growth is occurring in Western
Europe where a number of supermarkets have made pledges to source just
fairtrade products.
The UK market is showing fast growth because two leading multiples have
switched their entire banana supply to fairtrade. British retailers have
the most comprehensive range of fairtrade fruit & vegetables in the
world. Apart from extensive product ranges, supermarkets like
Sainsbury's are also financing fairtrade projects in third world
countries. However, fairtrade products have the largest market share of
fresh produce sales in Switzerland
where the Max Havelaar label is highly established.
Demand for fairtrade fruit & vegetables is expected to become
more evenly spread across Europe as greater supply becomes available and
ethical consumerism rises. Growing awareness of fairtrade labels is
predicted to stimulate consumer demand.
This first-ever report on the fairtrade fruit & vegetables market gives
an analysis of the leading country markets in Europe.
Market & competitive information
includes market size by
product category, revenue forecasts (2008-2014),
market & pricing trends,
product analysis, and profiles of leading traders & retailers.
Product categories covered include fresh vegetables, top fruit, citrus
fruit, bananas, tropical & exotic fruit.
More Information
Research News:
European Supermarkets Going
Bananas Over Fairtrade
Purchase now
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us.
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