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#1002-50 The European Market
for SOYA & NON-DAIRY DRINKS
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Country Coverage: UK, Germany, Italy,
France, Spain |
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Pricing Scheme: |
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Full Report EUR 2,995 (GB
£2,065) |
Published: October 2005 |
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Country
Chapters EUR 600 (GB £414) |
Pages:
237 |
Retailers
Increase Shelf-Space to Meet Growing Demand for Non-Dairy Drinks
The growing popularity of soya & non-dairy drinks is responsible for sales to
increase by over 20% per annum since the late 1990s.
Initially most consumer demand for non-dairy drinks was from Europeans
suffering from lactose intolerance, however demand has broadened in
recent years. Non-dairy drinks are increasingly bought as healthy
alternatives to dairy milk. Manufacturers are focusing on new product
development with new launches including soya juice mixes and fresh soya
drinks.
Mainstream retailers account for most non-dairy drink sales with 64%
market share. Dairy alternatives are becoming a category in supermarkets
with many retailers adding chilled soya drinks and rice drinks to their
product ranges. The launch of soya drinks under retailer private labels
is causing a large rise in sales volume in the German and British
markets. Supermarket private labels account for almost 60% of all soya
drink sales in the UK.
The German non-dairy drinks market has overtaken the British market to
become the largest in Europe in 2005. High growth is occurring in the
German market partly because of discount stores launching non-dairy
drinks under their private labels. A number of new entrants have come
into the German market since 2001, causing a large rise in domestic
production. New entrants have reduced the share of non-dairy drink
imports from 82% in 2001 to about a half in 2005.
The largest market for chilled soya drinks is in the UK. The British
market has doubled every two years due to the popularity of chilled soya
drinks as fresh alternatives to dairy milk. Manufacturers and retailers
continue to launch new products with private labels competing with
manufacturer brands on supermarket shelves.
The fastest growing non-dairy drinks market is in Spain. High growth
rates have attracted large food companies to come into the Spanish
market and launch soya drinks. Leche Pascual, a leading dairy, has
maintained market leadership since its entry in 2002 due to its pricing
strategy. New product launches, especially soya juice mixes,
characterise the Spanish market.
This updated report on the European non-dairy drinks market outlines key
strategies to companies looking to realise business opportunities.
Market & competitive information is given for soya drinks, rice drinks,
oat drinks and nut drinks.
Contents of
each country chapter include market sizes, revenue forecasts
(2005-2011), distribution & pricing trends, sales channels, market
shares of producers, and profiles of leading producers & retailers.
More Information
Research News:
UK:
New Functional Beverages Look to Emulate Success of Soya
Drinks
Europe: Competition Stepping
up in Non-Dairy Sector
To obtain more information
on this publication or to place an order, please
email us.
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