#1002-60 The European Market
for NATURAL COSMETICS (2009 Edition)
Country Coverage:
Published: Oct 2009
Germany, France, UK,
Italy
Pages: 575
Price: EUR 3,950
Austria, Switzerland, Spain, Benelux
Healthy Sales
Growth Continues in Europe
The European natural cosmetics market continues to grow at a healthy
rate, with revenues forecast to approach EUR 2 billion in 2010.
Although the economic recession has affected market growth rates,
consumer demand for 'chemically-clean' and ecological cosmetics remains
buoyant. Consumers are turning to natural and organic products as they
become aware of the possible dangers of parabens, phthalates and other
synthetic ingredients in cosmetics & toiletries.
Mainstream retailers are responding to high consumer demand by
introducing natural & organic cosmetics, some under their private
labels. The entry of large retail groups is causing a large shift in sales from specialist to
mainstream retailers in Europe. Products are crossing over
from specialist retailers into supermarkets, hypermarkets, discount
stores, drugstores, pharmacies and department stores.
The French and German markets are the fastest growing in Europe, whereas
the UK market has been adversely affected by the financial crisis. Sales
have been most hit in organic food shops and health food shops. Large
retailers have been less affected, especially those that sell private
label products at competitive prices.
Natural & organic cosmetics are also becoming more accessible as the
number of concept stores increase. Dedicated stores for natural &
organic beauty products are being opened by manufacturers, retailers as
well as private investors. Most developments have been in Paris where
flagship stores have been opened by leading brands such as Weleda and
Dr. Hauschka.
Although healthy growth rates are continuing, the natural cosmetics market faces many obstacles to
future growth. Major obstacles include low consumer understanding of
natural & organic products, lack of harmonised / uniform standards and
proliferation of symbols and logos. The development of European-wide
standards such as NaTrue and Cosmos are expected to overcome some of
these hurdles.
Produced by continuously researching
the natural & organic cosmetics market since 2003, this report gives
detailed market analysis and recommendations to new entrants and
existing participants. As the competitive landscape becomes increasingly
crowded, companies are advised to adopt strategies based on product
differentiation and market segmentation. Apart from adopting natural &
organic cosmetic standards, cosmetic companies should consider ethical
sourcing and implementing sustainable strategies. Case studies are given
of companies who have successfully implemented such strategies.
The 2009 edition of the European Natural Cosmetics Market report
analyses the 10 leading country markets in Europe. Detailed market & competitive information is given for each
country market, which is segmented by
product category:
Natural skin care products
Natural hair care products
Natural oral care products
Natural colour cosmetics
Other natural cosmetic products
Market information for each product category includes
market
size, revenue forecasts, pricing & distribution
analysis and sales channel breakdown. Market shares
and profiles are given of the leading
producers, importers, wholesalers and retailers in
each country.
