#1081-60 The European Market
for NATURAL & ORGANIC COSMETICS:
briefing & FUTURE outlook
Published: Oct 2010
Pages: 30
Price: EUR 599
Competitive
Stakes Rising
as Market Evolves
Although healthy growth in the European natural cosmetics market is
continuing, competitive stakes are rising because of new entrants and
growing consumer price sensitivity. Value brands are gaining market
share since the economic downturn, with some retailer private labels
doing exceptionally well. Most growth in the
European market is coming from mainstream retailers, with brands
targeting this channel
reporting strong sales. Many companies are
taking a segmentation approach, focusing on specific sales channels and
/ or consumer groups. This strategy is responsible for newcomers to expand in Europe.
In comparison,
some premium natural & organic brands are losing market share because of
sluggish demand from organic food shops and beauty retailers. Changing market conditions
are making many natural cosmetic firms take
the direct route to get closer to consumers.
Apart from setting up online retailers,
a growing number of brands are opening concept
stores. Concept stores have been opened by
Weleda, Dr. Hauschka, Madara Cosmetics and
Couleur Caramel in recent years. Other
brands like Melvita and Florame are
building international retail networks.
This
2010 briefing report covers the major market
trends & competitive developments in the
European natural cosmetics
market. Market sizes and revenue forecasts are given up to 2016 for the
leading country markets.
Strategic recommendations and future growth projections are given for existing participants and new
entrants in this dynamic market. More Information Research News: Europe: Natural Cosmetic
Brands on Expansion Spree
