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#1201-55 The
UK Market
for Value-added milk
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Published: February 2006 |
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Pages: 53 |
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Price: EUR 650 (GB £449) |
Value-Added Milk Market Attracts
New Entrants
British dairies are increasingly targeting the value-added milk for
growth opportunities as they re-align their businesses and move away
from commodity products. New product launches and increased investment
are factors behind sales to expand by about 30% a year.
This new report by Organic Monitor analyses the organic milk, functional
milk, and flavoured milk segments. Although organic milk and flavoured
milk comprise most revenues, the functional milk market is showing the
highest percentage growth. Functional milk sales escalated in 2005 due
to the successful launch of Saint Ivel Advance. Marketed as 'clever
milk', the milk is fortified with omega acids from fish oil.
Organic milk comprises most revenues in the value-added milk market.
Sales have been soaring since
scientific research found organic milk to have superior nutrient content
than non-organic milk.
Some retailers have reported sales growth in excess of 50% in 2005 as
consumers increasingly buy organic milk because of its health benefits.
Of all the product segments, flavoured
milk has the highest retail penetration. Fresh
flavoured milk sales are expanding as retailers launch
new products under their
private labels.
Expanding sales channels is also a major
driver as manufacturers target the catering &
foodservice sector.
High growth rates are attracting new entrants
into the value-added milk market.
Apart
from British dairies,
large
food companies like Nestlé and Unilever are coming into the market
because of the growth potential and low barriers to market entry.
The organic milk market is
receiving low interest however because of supply-demand imbalances.
Supply shortages is causing organic milk to be imported once again after
years of oversupply.
This report gives gives market & competitive
information on the value-added milk market. Market sizes, revenue forecasts, and market trends are given for each
product segment. Competitive information
includes market shares and profiles of leading
producers and retailers.
More Information
Research News:
UK:
New Functional Beverages Look to Emulate Success of Soya
Drinks
UK: Organic Milk Shortages
Begin
To obtain more information
on this publication or to place an order, please
email us.
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