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#1231-60
CONSUMER INSIGHTS: NATURAL & ORGANIC PERSONAL CARE PRODUCTS
IN UK
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Published: December 2007 |
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Pages: 53 |
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Price: EUR 749 (GB £499) |
Consumers Going
Natural to Avoid Synthetic Chemicals
High growth in the UK
natural personal care products market is primarily driven by consumers’
concerns about synthetic chemicals in cosmetics & toiletries.
This first-ever study into consumer behaviour towards natural personal
care products finds that 89% of buyers stated
avoiding synthetic chemicals was important or very important to them.
Just 4% stated it was not important.
Parabens were identified as the synthetic
chemicals that cause most concern. A third of consumers stated they try
to avoid parabens in personal care products.
Sodium Lauryl Sulphate and Sodium Laureth
Sulphate were the
second most mentioned synthetic chemicals.
Consumers are turning to natural & organic products because of the
health risks associated with such chemicals.
A major finding is that certification is not important to most buyers.
Just 35% of consumers stated that they look for symbols & logos when
buying natural personal care products. About half of those who do, look
for the Soil Association symbol. Interestingly, 79% said they would be
willing to pay extra for certified products, however
relatively few
would consider paying a price premium of over
30%.
This Consumer Insights report was prepared by
interviewing buyers of natural personal care products in the UK.
Personal interviews were
conducted to get an insight
into consumer attitudes, preferences and expectations of natural
personal care products. Profiles of the
leading consumer groups are provided. Although most
purchases are by seasoned shoppers who have been buying natural personal
care products for over 2 years, most new consumers are from the younger
age groups.
As well as detailed insights into consumer
behaviour, marketing recommendations are given
to new entrants,
producers and
retailers. Information plays an important role in influencing consumers to buy natural
personal care products; companies are advised
to undertake marketing initiatives to raise
awareness of their products.
More Information
Research News:
Europe: Investors Targeting
Natural Cosmetics Market
To obtain more information
like report brochure or to place an order, please
email us.
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