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#1401-51 The
NORDIC Market
for DAIRY ALTERNATIVES
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Country Coverage: |
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Sweden, Denmark, Norway, Finland |
Published: Feb 2007 |
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Pages:
89 |
Dairy Alternatives Gaining Popularity
Non-dairy product sales are increasing by 20% a
year in a region renowned for its milk drinking culture. Dairy
alternatives are gaining favour as consumers turn to healthy
alternatives to dairy products.
Growing consumer awareness about health issues and new product launches
are driving market growth. Nordic consumers are turning to dairy
alternatives because of rising incidence of food allergies and concerns
about obesity, cholesterol, and heart disease. Manufacturers are
responding by launching new products that are marketed on their health benefits.
The highest growth has been observed in the Swedish and Finnish markets,
which now comprise over two-thirds of regional revenues. The Swedish
market is considered the epicentre of the Nordic dairy alternatives
market, with production and demand concentrated here. Indeed, leading
Swedish producers like Ceba Foods have built upon their success in the
home market by expanding internationally.
The high incidence of lactose intolerance, at about 15%, is a factor
behind high demand in the Finnish market. Consumers are also buying
dairy alternatives because of positive health benefits with products
increasingly positioned as functional foods. The Nordic region remains a hotbed
of product innovations with manufacturers launching new products with
functional ingredients. A growing number of such products are getting endorsements from health
organisations.
This report gives a detailed analysis of the
dairy alternatives market, which is segmented by product type:
drinks, yoghurts, desserts and ice-cream.
Market &
competitive information includes market sizes, revenue forecasts
(2007-2013), market drivers & restraints,
supply chain, pricing analysis, and profiles of
leading manufacturers, distributors & retailers. Business
recommendations are given to existing suppliers and new entrants.
More Information
Related News: UK:
New Functional Beverages Look to Emulate Success of Soya
Drinks
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on this publication or to place an order, please
email us.
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