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#1401-60 The
NORDIC Market
for NATURAL & ORGANIC PERSONAL CARE PRODUCTS
Imported Brands
Flourishing in Nordic Region
Natural
& organic personal care products are coming into the Nordic region from
a number of continents to meet high consumer demand for
'chemically-clean' cosmetics & toiletries. Imported brands are
flourishing because of high market growth
rates and the absence of Nordic brands.
Nordic companies are showing low interest in natural
& organic products because they are focusing on the Nordic Swan
eco-label, present on a large number of cosmetics & toiletries. Thus,
the market share of natural & organic products of total personal care
products is well below the European average.
Increasing
distribution and new product launches are the twin
engines of market growth. Natural personal
care products are entering mainstream channels,
with some retailers developing private label products.
Increasing market segmentation is leading new
brands to target specific
channels and consumer groups.
Healthy growth is expected to continue as consumer demand for natural &
organic products strengthens. Nordic consumers are becoming more
discerning when purchasing personal care products because of concerns
about synthetic chemicals, such as parabens, phthalates and aluminium
salts.
Published by Organic Monitor, this
is the first-ever detailed report on the Nordic
market for natural & organic personal care products. It gives
market & competitive information and revenue forecasts for each country
market. Product
categories covered in the report include:
Natural skin care products
Natural hair care products
Natural oral care products
Natural colour cosmetics
Other natural personal care products
More Information
Research News:
Europe: Natural Cosmetic Brands on Expansion Spree
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