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#3001-44 The
NORTH AMERICAN Market
for ORGANIC MEAT PRODUCTS (1st edition)
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Country Coverage: USA, Canada |
Published: January 2004 |
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Pages: 115 |
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Price: USD 999 |
Organic Meat
Sales Set to Surge
Sales of organic meat products in
North America
are projected to surge in 2004.
Unlike other sectors of the American organic food industry, the organic
meat sector has been slow to develop. However high growth is projected
from 2004 onwards due to the BSE scare elevating consumer demand for
organic meats, which are perceived to be healthier than conventional
meats.
The BSE scare caused the Canadian market for organic meat products to
expand by 35% in 2003. The
US
market is expected to show similar growth in 2004 as organic meat
production steps up and as more volume goes into the retail trade.
Organic poultry was the most widely available organic meat in 2003 with
organic beef and pork rarely found in retailers.
The organic poultry segment dominates the North American organic meat
products market. The relatively short production cycle, integrated
production system, and low price premium are responsible for organic
chicken to be the most popular organic meat with consumers. Organic beef
in comparison is rarely found in retailers because of small-scale
production, inadequate distribution infrastructure, and the success of
competing products like natural beef. Significant volume has
traditionally been marketed as non-certified organic beef due to these
factors.
The organic meat market is expected to take off in 2004 as companies
enter strategic tie-ups to raise production volume. More meat producers
are envisaged to convert to organic farming methods and retail prices
are likely to decrease as more volume is produced. Organic meat products
are then likely to compete more fiercely against natural meats in the
marketplace.
This report analyses the major product segments in the North American
organic meat products market. Market sizes (volumes & revenues), growth
forecasts (2004-2010), and market trends are provided for the organic
beef, poultry and pork segments.
Retailer
profiles, pricing analysis, and market drivers and restraints are
provided along with competitive information like market shares of the
leading suppliers.
More Information
Updated Report:
#3002-44 The
North American Market for Organic Meats
(2nd Edition)
Research News: USA:
Impact of BSE on Organic Meat Industry
USA: Organic Beef Market to
Take Off
To obtain more information
on this publication or to place an order, please
email us.
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