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#3001-47 The
NORTH AMERICAN Market
for ORGANIC JUICES
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Country Coverage: USA, Canada |
Published: May 2005 |
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Pages: 140 |
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Price: USD 999 (GB £535) |
Mainstream
Retailers Driving Organic Juice Sales
Consumer demand for organic beverages continues to strengthen in North
America with organic juice sales projected to expand by 21% in 2005.
Increasing distribution in mainstream retailers is driving market
growth. Most organic juice sales have traditionally been from natural
food shops, however increasing volume is going into supermarkets, club &
discount stores and mass merchandisers. Although natural food shops
comprise most sales with 59% market share, they are projected to be
overtaken by conventional grocery channels in 2007.
The growing market share of mainstream retailers is partly due to
conventional juice firms entering the organic sector. Companies have
gained high market share by utilising their distribution infrastructure
to roll out organic variants of their juice products. Retailer private
labels are also driving sales growth with a growing number of
supermarkets launching organic juices. Retailer private labels have been
highly successful in the Canadian market where they account for over 30%
of organic juice sales.
Undersupply has been a feature of the organic beverages industry for a
number of years due to demand exceeding supply. Production of organic
citrus juices has been hit by the
Florida
hurricanes, which devastated citrus groves in 2004. Retail prices of
refrigerated organic juices have risen as producers struggle to find raw
material. The study predicts undersupply to continue for a number of
years with the shortfall met by imports.
Organic juice revenues are predicted to double over the forecast period.
The market share for organic juices is expected to remain low however
due to the high price premium and competing products limiting consumer
appeal. Organic juice producers are advised to undertake strategies
based on product differentiation and brand-building to overcome such
market barriers.
This report
analyses the shelf-stable and refrigerated juice segments in the North
American organic juices market. Market & competitive information
includes market sizes, revenue forecasts (2005-2011), market drivers &
restraints, distribution & pricing trends, market shares and profiles of
leading producers & retailers.
More Information
Research News: USA: Market Growth Stifled by
Undersupply
USA: Any Room for Organic
Companies?
To obtain more information
on this publication or to place an order, please
email us.
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