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#3001-60 The
North American Market
for NATURAL & ORGANIC PERSONAL CARE PRODUCTS:
MARKET ASSESSMENT & FORECASTS
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Published: September 2007 |
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Pages: 231 |
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Price: USD 4,595 (GB £2,295) |
Natural & Organic Ingredient Composition Becoming Important as
Market Evolves
The natural & organic
sector is the fastest growing in the North American cosmetics &
toiletries industry,
with sales increasing by 20% a year. Healthy
market growth rates are projected to raise the market share of natural &
organic products to 15% of total cosmetic & toiletry sales in the coming
years.
High market growth rates and the absence of
official standards are leading to many pseudo-natural products being
launched. The proliferation of organic & natural personal care products
is making consumers
scrutinise the ingredient composition
and demand products with high levels of natural extracts, ethical and certified organic
ingredients. Indeed, new entrants like Yves Saint
Laurent (Care by Stella McCartney) and Origins Natural Resources are
launching products certified by organisations like Ecocert and Soil
Association. Other companies are making products that contain USDA
certified organic ingredients.
Apart from new product launches, a major driver of
market growth is ‘mainstreaming’ of natural & organic products.
Distribution in mainstream retailers is
increasing as retailers focus on ethical and
natural products. Mass merchandisers like Wal-Mart and Target are
introducing natural & organic personal care products, supermarkets like
Safeway and Loblaws are expanding product ranges,
whilst drugstores are launching exclusive products. High demand is also
coming from specialty personal care stores, department stores and spas &
salons. Greater market segmentation is
resulting in dedicated brands being
developed for these channels.
Although the competitive landscape remains highly fragmented, a two-tier
market is developing. The first-tier comprises companies that have
received a capital injection in recent years. These frontrunners, backed
by large marketing budgets, are showing a large rise in market share as
they expand distribution and strengthen their product portfolios. Aveda
is the market leader because of its extensive, yet exclusive,
distribution channels. The second-tier comprises smaller companies that
continue to focus on traditional markets. The gap between first and
second tier companies is widening as the market evolves.
The report analyses the
US and Canadian markets for natural & organic personal care products,
focusing on pure natural and organic brands.
Market information for each product category includes
market
size, revenue forecasts, pricing & distribution
analysis and sales channel breakdown. Recommendations are given to natural personal care product companies
and new entrants who are looking at growth
opportunities in this emerging market.
Market analysis and forecasts are given for the following product
categories:
Natural & organic skin care products
Natural & organic hair care products
Natural & organic oral care products
Natural & organic cosmetics
Natural & organic deodorants
Other natural & organic personal care products
Over 100 brands are covered in the report which include Avalon Organics, Aveda, Burt's
Bees, Care by Stella McCartney, Dr. Hauschka, Jason Natural, Modern Organic Products,
Origins Organic, Tom's of
Maine, Weleda and others.
Profiles are given of the leading manufacturers, importers and retailers
of natural & organic personal care products.
More Information
Research News:
US: Natural Products Taking
Cosmetics Industry to New Frontiers
Global Natural Cosmetic Sales
Approaching US $7 Billion
To obtain more information
on this publication or to place an order, please
email us.
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