NORTH AMERICAN Market
for ORGANIC MEAT PRODUCTS (2nd Edition)
Country Coverage: USA, Canada
Published: May 2006
Price: USD 1,099
Beef Sales Propelling
The meat sector is the fastest growing in the North
American organic food industry with sales
increasing by 51% in 2005. Most growth is occurring in the US
organic beef market which has doubled each year since BSE was first
Consumer demand for
organic beef has surged
since the first cases of BSE were reported on American and Canadian
herds in 2003. Although consumer confidence in conventional beef has
largely remained intact, BSE has elevated consumer awareness of organic
production methods. Organic meats have become popular as they are
made from animals that are not given
antibiotics, growth promoters or synthetic feeds. Many consumers
perceive them to be safer and
more nutritious than conventional meats.
High market growth rates have led to organic meat supply shortages with
producers unable to meet burgeoning demand from retailers. The organic beef and pork markets are the most
affected because of low production levels. American farmers
have showed little interest in producing these organic meats due to
high production costs
and the lack of distribution infrastructure. Although production has stepped
up since 2004, supply is expected to lag demand for a number of years.
The US market for organic meat products has become
highly reliant on imports because of the shortfall in domestic supply. Organic meats
are coming in from Latin America, Australasia as well as Canada.
The organic pork market is most import dependent with
imports comprising over 60% of total sales.
Although organic beef has the fastest growing
market, organic poultry
comprises most volume. Chicken
is the most widely available organic meat in North America;
it is found in a large number of natural food retailers and conventional
grocery channels with some supermarkets marketed
it under their private labels. Organic chicken
dominates because of
the relatively short production cycle
and low price premium.
A number of new entrants are coming into the
organic meat industry. Natural & conventional meat companies are
taking up high market share as they utilize their distribution networks
to launch organic meats. In contrast, some
dedicated organic meat companies are facing
building supply chains from farmers to retailers because of
This updated report
leading product segments in the North American
organic market for organic meat products.
Market & competitive information includes market sizes,
volume & revenue
market drivers & restraints, distribution & pricing trends, market
shares and profiles of leading producers & retailers.
Business recommendations are given to existing producers and new
entrants in this emerging market.
Research News: USA: Market Growth Stifled by
Global Organic Meat
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