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#3002-60 The
North American Market
for NATURAL & ORGANIC PERSONAL CARE PRODUCTS (2nd
Edition)
Market Growth Rates Recovering, However Fragmentation Increasing
The North American market for natural & organic personal care products
is recovering from the financial crisis, with sales exceeding US $5
billion for the first time last year. Market growth stagnated in 2009,
however healthy growth rates are resuming once again as consumer demand
for 'chemically-clean' cosmetics and toiletries strengthens.
The major drivers of market growth are widening distribution and new
product launches. Penetration of natural & organic personal care
products is increasing in supermarkets, drugstores, mass merchandisers
and club stores. New product launches are having a
positive impact by making natural products more accessible
and visible to consumers. Retailer private labels are expected
to show a large rise in market share in the coming
years. Private label products are popular as
they offer natural personal care products at affordable prices.
The supply-side for natural personal care
products is becoming increasingly fragmented. Over 600 brands are present in the North
American market, however very few have significant market share. A
two-tier market has developed, whereby large brands are occupying the
first tier and small-medium size firms are in the second tier. The gap
between the tiers is widening as large brands – such as Burt’s Bees and
Bare Escentuals – receive capital inflows to expand market share.
Organic Monitor forecasts the market share of natural & organic
products to approach 10% of personal care product
sales in the coming years. More mergers,
acquisitions and investments are likely as investors and large
cosmetic firms are attracted by the high growth potential. Successful
brands are predicted to be
those who can build strong distribution and
differentiate their products in an increasingly crowded marketplace.
The 2nd edition of this report analyses the
US and Canadian markets for natural & organic personal care products,
which is segmented by
product category:
Natural & organic skin care products
Natural & organic hair care products
Natural & organic oral care products
Natural & organic cosmetics
Natural & organic deodorants
Other natural & organic personal care products
Market information for each product category includes
market
size, revenue forecasts, pricing analysis,
competitive landscape, sales channel breakdown and consumer trends. Recommendations are given to
existing participants and new entrants looking at growth
opportunities in this emerging market.
Market shares and profiles are given of
the leading brands,
manufacturers, importers and retailers in US and Canada.
More Information
Research News:
Natural & Organic Cosmetic Standards Proliferation Continues
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