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#5202-50 The
SOUTH-EAST ASIAN Market
for SOYA MILK & NON-DAIRY DRINKS
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Country Coverage: Singapore, Malaysia,
Thailand,
Indonesia, The Philippines |
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Pricing Scheme: |
Published: Oct 2007 |
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Full Report
USD 3,150 |
Pages:
182 |
Increased
Market Segmentation Reinvigorating Product Sales
Soya milk and
non-dairy drink are surging as manufacturers launch
new products
for specific customer segments. Initially soya
milk was mainly bought as a soft drink in Asian countries, however product
innovations are making it popular as a functional beverage and dairy alternative.
New product launches are a major driver of market growth. Manufacturers
are launching fortified soya milks to meet consumer demand for health
beverages, pasteurised soya milk as dairy alternatives, as well as novel
flavours of soya bean drinks. Organic varieties are also becoming
important in countries like Singapore and Malaysia.
Thailand has the largest market in the region, however Singaporeans are
the leading consumers of soya milk and
non-dairy drinks. The Singaporean market is one of the most
sophisticated in the world; fresh soya milk
compete directly with dairy milk on retailer shelves,
whilst supermarkets have broadened their
product ranges to include rice drinks and oat drinks.
This updated report
analyses the South-East Asian market, one of the leading markets for
soya milk in the world. Market & competitive information is given on
soya milk & soya drinks,
rice drinks, oat drinks
and mixed cereal drinks. Market & competitive information includes market
size (volume & revenues), market growth forecasts (2007-2013),
market drivers & restraints, pricing
trends, sales channels and market shares of the leading
producers and retailers. Strategic recommendations are given to existing producers and
new entrants.
More Information
Research News:
South-East Asia:
Soya Drinks Receive
Functional Make-over
To obtain more information
on this publication or to place an order, please
email us.
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