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#5501-60 The
MIDDLE-EASTERN Market
for NATURAL & ORGANIC COSMETICS
Middle-Eastern Promise for Natural Cosmetics
The market for natural cosmetics is
showing healthy growth, with revenues projected to increase by about 20%
this year. High growth is occurring in spite of political instability
and social unrest. Demand is concentrated in major cities that have
largely been unaffected by the unrest; most natural cosmetic sales are
from Dubai, Kuwait City, Riyadh, Manama and related cities.
The major drivers of market growth are rising consumer demand for
'chemically-clean' cosmetics and expanding distribution. Consumers are
buying natural & organic products as they become concerned about
synthetic ingredients in cosmetics and toiletries. Product penetration
is expanding in pharmacies, beauty retailers and department stores.
High growth rates are partly because the market is growing from a small
base. Although the region has a sizeable consumer market, adoption rates
are low because of low consumer awareness about natural cosmetics and
limited distribution. European and American brands are largely
capitalising on high market growth rates because of the absence of
Middle-Eastern brands. Although the number of indigenous brands is
increasing, none have built a regional presence.
Organic Monitor projects high growth rates to continue in the coming
years. Market winners are expected to be brands who can expand
distribution, whilst differentiating their products from existing
natural products and 'pseudo-naturals'.
This first-ever report on the
Middle-Eastern
market for natural &
organic cosmetics covers the
following product categories:
Natural & organic skin care products
Natural & organic oral care products
Natural & organic hair care products
Natural & organic cosmetics
Other natural & organic personal care products
Market information includes market size, growth
projections, market drivers & restraints, supply
chain, pricing analysis, consumer behaviour
and sales channel breakdown. Market shares and profiles are given of
the leading brands,
retailers and distributors.
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