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#7001-60 Global Market for Natural & ORGANIC
PERSONAL CARE PRODUCTS
What Growth
Predicted for Global Natural & Organic Personal Care?
Natural & organic personal care
product sales are slowing because of the economic slowdown. Although
consumer demand remains high, weakening economic conditions are
dampening market growth rates.
Consumers are turning to natural personal care
products because of health concerns about
synthetic chemicals, such as parabens, phthalates and aluminum salts.
Although awareness of such chemicals is rising, there remains much
confusion about what constitutes a natural product. The proliferation in
symbols and logos could also add to the consumer confusion, especially
in regions with multiple certification schemes.
Although most sales are
concentrated in Europe and North America, the
highest growth rates are occurring in other regions.
Healthy growth rates have attracted new entrants into the market. Large
cosmetic brands are increasing market share by either the acquisition
route or launching natural / organic lines. Many newcomers, including Henkel, Garnier and Amore Pacific, have developed certified lines of
popular products. New brands designed for mainstream retailers are also
developing a strong presence.
The report has been prepared by continuously
researching the natural & organic products industry for over 10 years.
Expert analysis and insights are given to make key business decisions
and marketing plans.
Future growth projections are given until 2017, as
well as market information that includes market drivers, restraints,
competitive developments and retailing trends.
More Information
Research News:
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Mislabelling, False Claims & Confusion
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