STRATEGIC INSIGHTS: THE POTENTIAL OF FAIR TRADE
Cosmetics Industry Going Fairtrade
Fairtrade is becoming en vogue in the cosmetics industry as
companies increasingly focus on ethical sourcing and sustainability.
Natural & organic cosmetic companies are the early-adopters,
sourcing fairtrade ingredients and launching certified products. Some
like Weleda have set up fairtrade projects to protect endangered plant
species and encourage sustainability. Others are using fairtrade to
guarantee long-term supply of organic ingredients. Most natural &
organic cosmetic companies are looking at adopting fairtrade standards
to launch certified products.
Growing consumer interest in social inequality and sustainability
is stimulating demand for fairtrade products. Fairtrade appeals to
consumers as it guarantees producers in developing countries get a good
deal. It also encourages sustainable farming practices and involves
investment in social community projects.
This Strategic Insights report assesses the business potential of fairtrade cosmetics and ingredients. The report
guides companies in developing fairtrade cosmetic ingredients and
finished cosmetic products.
A review is given of global
fairtrade approaches, standards, certification and
labelling issues. An assessment is made of fairtrade ingredients that
can be used in cosmetic applications. Information is
given on sources, properties and applications of fairtrade cosmetic
Fairtrade products are
analysed, with information given on their ingredient composition,
production, prices, product posistioning and
sales channels. Finally, detailed
recommendations are given to companies looking at adopting fairtrade
practices for their cosmetics and / or
US: Natural Products Taking
Cosmetics Industry to New Frontiers
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