Amira Nature Foods Eyes Middle-East Market
food company Amira Nature Foods has announced plans to enter the UAE's organic food
market as it focuses on gaining a larger market share across the
Amira has launched premium snacks in the Indian market, and its expansion
into organic foods, snacks and ready-to-eat products has transformed the
company into a global food brand with a presence in 27 countries, and an
overall footprint in 40 countries.
The company, which is headquartered in Dubai and listed on the New York
Stock Exchange, has also set up an organic business in India.
Karan A Chanana, Amira Group's chairman and chief executive, explained:
"The Middle East is one of the fastest growing markets in the world for
natural and organic products because of increased awareness of the
health benefits of going organic."
"Since we own the farms we ensure quality from the time the seeds are
planted to the time it is on the shelves, and each food product can be
traced back to the farm and the farmer who cultivated it."
A total of 3,660 farmers are associated with Amira,
cultivating organic food from more than 7,000 hectares of land. The
company will now sell a portfolio of 85 SKUs, which include dry
specialty and basmati rice, speciality ingredients, and a primary focus
on ready meals and ready to cook meals in stores across the region. In
addition to the organic range push, Amira will soon launch its range of
premium snacks in the region, Chanana added.
Amira is one of the best known names in Basmati Rice, not only in the
UAE and the Indian subcontinent but also across the Middle East, the US,
Europe and South Asia. The company plans to expand Amira's footprint to
over 70 countries by 2017 from its present 40 countries.
Chanana also spoke about the recent acquisition of German company
Basmati Rice, a speciality distributer of premium branded rice in its
home country. Amira will use this acquisition to broaden the base of the
company's product portfolio across the European market and will bring
the specialty Smoked Rice product made in Germany to the Middle East.
Amira Foods is taking the right step by investing in organic foods.
However, the Middle-East market may not live up to its export ambitions.
Although demand for organic products is growing in countries like UAE
and Saudi Arabia,
the market size is a fraction of those in Europe and Asia. Amira may
find better returns by focusing its export intentions on other regions.
South Korea: Starbucks Launches Organic Beverage
Starbucks is marketing an organic birch tree beverage in Korean
The move is thanks to a deal it recently signed with Sealand Natural
Resources, an American functional beverages company, and the Korean
department store Shinsegae Corporation.
The beverage, Sealand BIRK, is marketed with a Starbucks label in about
400 Korean stores, states Lars Poulsen, CEO of Sealand Natural
"Our agent in Korea, Mr. Jason Kim, with beverage distribution to over
800 stores throughout Korea, worked alongside our Sealand team during
the execution of this exclusive agreement with Starbucks and Shinsegae
Corporation, which has produced a fantastic result," he said.
"We are very optimistic about the possibility of capitalizing on this
relationship with Starbucks Corporation, not only for the vast network
of international distribution possibilities but also because they have
revolutionized the market with regard to premium beverages and we are
proud to be associated with their name."
A growing number of large catering & foodservice (CFS) operators
are introducing sustainable products. Starbucks is a frontrunner, buying
large volumes of certified fair trade coffee. It also has its own
sustainable sourcing programme for coffee. Sustainability initiatives undertaken by
CFS operators are regularly featured in the
Sustainable Foods Summit. The next edition of
this international series of summits will be hosted in
5-6 June. More details are on the
Source: News Release / OM
O Organics Milk
Gets Retailer Listing
Safeway's O Organics milk private label line is entering the Chinese
market. SnackHealthy, a US manufacturer and distributor
of organic food, states it has secured a listing for the product with
"one of Asia's largest retailers".
In a statement, Richard Damion, SnackHealthy's CEO, said O Organics will
go on sale in May with UHT and ESL milk products. "These categories are
two of the fastest selling fluid milk products in the China marketplace.
Our objective is to make it a leading organic milk and dairy brand in
the region," he said.
SnackHealthy said the orders placed were worth US$7.3m but did not
disclose the identity of the retailer set to stock the line. In its
statement, the company said UHT milk was "one of the fastest selling
products in China's marketplace".
Michele Chen, president of Hong Kong-based sales and marketing firm
Sterling Food Solutions, which is working with Snack Healthy on the
launch, said "booming" demand in China for imported dairy products was
"a significant selling opportunity".
Chen indicated the companies could look to take O Organics across Asia.
"This order and export collaboration signals the start of an accelerated
growth platform for the introduction of O Organic dairy and perishable
products into the Asian market."