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Asia
 

18/03/14

India: Amira Nature Foods Eyes Middle-East Market

12/02/14

South Korea: Starbucks Launches Organic Beverage

06/02/14

China: O Organics Milk Gets Retailer Listing

 

 

18/03/14

India: Amira Nature Foods Eyes Middle-East Market

Indian speciality food company Amira Nature Foods has announced plans to enter the UAE's organic food market as it focuses on gaining a larger market share across the Middle-East.

Amira has launched premium snacks in the Indian market, and its expansion into organic foods, snacks and ready-to-eat products has transformed the company into a global food brand with a presence in 27 countries, and an overall footprint in 40 countries.

The company, which is headquartered in Dubai and listed on the New York Stock Exchange, has also set up an organic business in India. Karan A Chanana, Amira Group's chairman and chief executive, explained: "The Middle East is one of the fastest growing markets in the world for natural and organic products because of increased awareness of the health benefits of going organic."

"Since we own the farms we ensure quality from the time the seeds are planted to the time it is on the shelves, and each food product can be traced back to the farm and the farmer who cultivated it."

A total of 3,660 farmers are associated with Amira, cultivating organic food from more than 7,000 hectares of land. The company will now sell a portfolio of 85 SKUs, which include dry specialty and basmati rice, speciality ingredients, and a primary focus on ready meals and ready to cook meals in stores across the region. In addition to the organic range push, Amira will soon launch its range of premium snacks in the region, Chanana added.

Amira is one of the best known names in Basmati Rice, not only in the UAE and the Indian subcontinent but also across the Middle East, the US, Europe and South Asia. The company plans to expand Amira's footprint to over 70 countries by 2017 from its present 40 countries. 

Chanana also spoke about the recent acquisition of German company Basmati Rice, a speciality distributer of premium branded rice in its home country. Amira will use this acquisition to broaden the base of the company's product portfolio across the European market and will bring the specialty Smoked Rice product made in Germany to the Middle East.

OM Comment
Amira Foods is taking the right step by investing in organic foods. However, the Middle-East market may not live up to its export ambitions. Although demand for organic products is growing in countries like UAE and Saudi Arabia, the market size is a fraction of those in Europe and Asia. Amira may find better returns by focusing its export intentions on other regions.

Related Article: #7003-40 The Global Market for Organic Food & Drink

Source: News Release / OM
 

 

12/02/14

South Korea: Starbucks Launches Organic Beverage

Starbucks is marketing an organic birch tree beverage in Korean department stores.

The move is thanks to a deal it recently signed with Sealand Natural Resources, an American functional beverages company, and the Korean department store Shinsegae Corporation.

The beverage, Sealand BIRK, is marketed with a Starbucks label in about 400 Korean stores, states Lars Poulsen, CEO of Sealand Natural Resources.

"Our agent in Korea, Mr. Jason Kim, with beverage distribution to over 800 stores throughout Korea, worked alongside our Sealand team during the execution of this exclusive agreement with Starbucks and Shinsegae Corporation, which has produced a fantastic result," he said.

"We are very optimistic about the possibility of capitalizing on this relationship with Starbucks Corporation, not only for the vast network of international distribution possibilities but also because they have revolutionized the market with regard to premium beverages and we are proud to be associated with their name."

OM Comment
A growing number of large catering & foodservice (CFS) operators are introducing sustainable products. Starbucks is a frontrunner, buying large volumes of certified fair trade coffee. It also has its own sustainable sourcing programme for coffee. Sustainability initiatives undertaken by CFS operators are regularly featured in the Sustainable Foods Summit. The next edition of this international series of summits will be hosted in Amsterdam on 5-6 June. More details are on the website

Related Article: Proliferation of Food Eco-Labels to Continue

Source: News Release / OM
 

 

06/02/14

China: O Organics Milk Gets Retailer Listing

Safeway's O Organics milk private label line is entering the Chinese market. SnackHealthy, a US manufacturer and distributor of organic food, states it has secured a listing for the product with "one of Asia's largest retailers".

In a statement, Richard Damion, SnackHealthy's CEO, said O Organics will go on sale in May with UHT and ESL milk products. "These categories are two of the fastest selling fluid milk products in the China marketplace. Our objective is to make it a leading organic milk and dairy brand in the region," he said.

SnackHealthy said the orders placed were worth US$7.3m but did not disclose the identity of the retailer set to stock the line. In its statement, the company said UHT milk was "one of the fastest selling products in China's marketplace".

Michele Chen, president of Hong Kong-based sales and marketing firm Sterling Food Solutions, which is working with Snack Healthy on the launch, said "booming" demand in China for imported dairy products was "a significant selling opportunity".

Chen indicated the companies could look to take O Organics across Asia. "This order and export collaboration signals the start of an accelerated growth platform for the introduction of O Organic dairy and perishable products into the Asian market."

Previous article:  #5002-40 The Asian Market for Organic Food & Drink

Source: News Release
 

 

 

 

 

 

 

 

 

 

 

 

 

 

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