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Europe
 

13/05/15

Germany: Fairtrade Product Sales Soar

07/05/15

Denmark: Organic Meat Company Acquired by Atria

21/04/15

Europe: DM Launches New Bio Private Label

 

 

13/05/15

Germany: Fairtrade Product Sales Soar

Fairtrade product sales in Germany increased by more than a quarter last year. According to Fairtrade Germany, certified fairtrade product sales rose by 26% to EUR 827m. Sales volume expanded by 44% to over 102,990 tons.

Germany saw a 62% rise in sales of Fairtrade bananas in 2014 to over 51,000 tons. Cocoa sales were up more than six-fold after the introduction of a new Fairtrade sourcing programme. The scheme allows companies to buy one ingredient bulk on Fairtrade terms to use across product ranges. Before the programme was introduced, producers had to source a number of Fairtrade ingredients for their products. Mars is one of the early adopters, sourcing Fairtrade cocoa for its Twix bars.

The so-called "Fairtrade premium", which producer organisations receive on top of their sales revenues, grew by 30% to EUR 12.3m, stated Fairtrade Germany.

OM Comment
Germany now has the second largest market for Fairtrade products in Europe. The German market is becoming more mainstream, with large food companies sourcing fairtrade ingredients. Previously, the frontrunners were companies like GEPA that specialised in organic and fairtrade products. Expect to see more conventional food products brandishing the Fairtrade logo in the coming years.

The future outlook of fairtrade and eco-labelled food products are featured in the upcoming Sustainable Foods Summit, hosted in Amsterdam on 4-5 June. More details are on the website

   

Source: News Release / OM

 

 

07/05/15

Denmark: Organic Meat Company Acquired by Atria

The Finnish meat producer Atria is acquiring Aalbaek Specialiteter, a Danish producer of organic cold meats.

According to a statement by Atria, Aalbaek Specialiteter is one of Europe's leading premium organic meat suppliers. Its products include premium-grade cold cuts, ptes and bacon. Atria states the deal will strengthen its position in cold cuts in Denmark, where demand for organic options has "increased steadily".

Financial details have not been released but Atria said the deal will lift its annual sales by around EUR 10m. The transaction includes Aalbaek's brands, all business agreements, a charcuterie and a production plant in Farre. The production of Aalbaek products will be transferred to Atria's production plant in Horsens. Atria said "key personnel" will transfer but did not comment on the level of job losses in production.

In Denmark, there is a shortage of organic meat products because of strong and rising demand. According to Henrik Biilman, head of Denmark's largest organic meat producer Friland, its forecast a year ago that a 50% increase in organic pigs is required by 2018 seems now as a very conservative estimate.

Danish supermarket chain Coop reported a 15% increase in organic meat sales in January-February 2015 compared with the same period in 2014.

Related Report: #1002-40 The European Market for Organic Food & Drink

Source: Politiken / News Release

 

 

21/04/15

Europe: DM Launches New Bio Private Label

Germany's leading pharmacy chain Drogerie Markt (DM) has launched its first private label for organic foods. About 48 products have been introduced under the DM Bio brand.

The move aims to strengthen organic food sales in its drugstores. DM has already found success with other private labels, especially Alverde natural cosmetics. Organic Monitor research shows it is the leading private label for natural cosmetics in Europe. Over 300 natural cosmetics are marketed under the Alverde brand.

The launch raises questions about DM's partnership with Alnatura, which has been supplying its private label products to the drugstore chain. DM appears to have replaced many Alnatura products with its own private label offering.

The DM Bio range will be introduced in over 2,000 DM drugstores across Europe. It operates about 1,500 drugstores in Germany, with other stoes mainly in Austria, Hungary, Croatia, and the Czech Republic.

Related Report: #1103-60 The German Market for Natural & Organic Cosmetics

Source: News Release / OM
 

 

 

 

 

 

 

 

 

 

 

 

 

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