Korres Gives Natural Cosmetics
George Korres, founder of a leading European natural cosmetics brand
Korres, believes that the driving force for natural cosmetics is and
will continue to be an increasingly knowledgeable consumer.
Korres spoke to Cosmetics Design ahead of
Sustainable Cosmetics Summit Latin America, which will be held in
Sao Paulo, Brazil next month, where he will be giving the opening
keynote, as well as a seminat on healing with homeopathy and natural
In this interview we wanted to find out how natural cosmetics are
evolving, where it will be in ten years’ time, and what are the primary
driving forces behind the continued growth of this ever-expanding
Only ten years ago terms such as eco-friendly, sustainability and
traceability were not a part of the mainstream consumers’ vocabulary,
but awareness of how environmental damage and global warming could
affect our livelihoods and wellbeing is forcing many individuals to make
these elements a crucial part of their lives.
“Ten years ago, no one expected that the average consumer today would
come to have a clear comprehension in scientific terms like
“formaldehyde”, “parabens” and “toxic substances”,” said Korres.
“This has bought a clear switch to the market towards natural cosmetics.
And at a time when science and technology has allowed us to develop
natural skin solutions that can address any need without compromising on
efficacy, offering thus the opportunity to the consumer to choose based
on whether they want a natural or a synthetic solution instead of
choosing based on which one is more efficacious.”
Increasing awareness of the benefits of natural cosmetic and personal
care formulation is making consumers realise that buying these type of
products can benefit them personally, as well as the environment, a
concept that is being combined with increasingly sophisticated
“I strongly believe that the ever increasing consumer‘s drive to what is
“good” for their skin will lead natural products in different market
segments,” said Korres.
“I feel that by continuously supporting the concept of sustainability in
the natural cosmetics sector, more and more active ingredients will
emerge that are effective and safe for use. This combined with new
science and technologies will allow us to move even further.”
But if you want to find out where the biggest strides have been taken in
natural cosmetics, Korres believes that you have to turn the face care
category, where consumer expectations are at the highest and where
research and development has to come up with technologically advanced
“It is the most demanding category out of all when it comes to skincare.
Consumers wish to fulfill all needs - anti-ageing, firming,
moisturizing, brightening, soothing – thus the need for innovative
active ingredients that can deliver clinically proven results,” Korres
“To be able to develop formulations that can offer as good results – if
not better - as the products based on chemical compounds. To be able to
do this based solely on the properties of plant derived active
ingredients is a huge achievement.”
Although consumers have become much more literate with respect to
ingredients labels, Korres also believes that being transparent and
making it as easy to understand as possible will bring significant
benefits, which is why his brand has taken a very considered approach to
all of this.
“At Korres we have introduced a very transparent way of communicating
all of the above – we have introduced a Formula Facts table that clearly
states the natural content of each formulation along with the
ingredients we select and those we avoid; and we have also simplified
the language used so that consumers can easily decode what they are
reading, instead of opting for coded ingredients names that can only be
understood by chemists and pharmacists.”
Where will the category be in ten years’ time?
“The savvier people get on all issues relating to health, safety,
ethical choices the stronger the demand for natural products. It can
only grow stronger. In our field, up until a few years ago, a lot of
dermatologists would still insist that natural cosmetics could only
cater for basic needs. That is no longer the case,” Korres said.
“As long as this drive towards natural cosmetics is supported by
research and at the same time kept in a clear frame by legislative and
regulatory changes, it will only bring more and more great products in
the market. Nature is an endless source - there are so many plants that
have not yet been isolated and assessed for their possible skin
George Korres will be giving the opening keynote at the 3rd Latin
American edition of the Sustainable Cosmetics Summit. More details are
Source: Cosmetics Design
Record Sales Growth for Organic
Swedish food retailers are reporting record growth rates for organic
food sales. Coop reported a 25-35% growth during the last 12 months,
whilst Axfood 35% and ICA 43%. ICA and Coop say that strong customer
demand meant that organic products sometimes ran out of stock.
The dairy company Arla Foods is also reporting record sales
of organic milk. During the first half of 2014, its organic milk sales
increased by 37%.
Organic egg production is also not keeping pace with demand, with some
Swedish grocery stores importing organic eggs from Finland. The egg
company Gotlandsägg is reporting a 30% increase in organic egg sales.
About 10% of Swedish egg production is organic.
In Sweden, organic food and beverage sales amounted to SEK 8.90bn (EUR
963.6m); KRAV expects sales to grow by 30% this year.
Europe: Nature & More Introduces Sustainable Packaging
The organic fresh produce company Nature & More is introducing packaging
made from sugar cane for its products.
Nature & More has been working for two years with its suppliers to
develop the new plastic-free packaging materials. It uses the 'trace &
tell' system of European organic fruit and vegetable distributor Eosta.
The new compostable Eosta / Nature & More sugar cane tray packaging is
similar to fine cardboard, and is made of waste material. It is 100%
gentech-free and tree-friendly.
Nature & More packaging expert Paul Hendriks said: "We are now
selling organic vine tomatoes, pears and physalis packed with the
sugarcane materials; our customers are very pleased with the first
Carrefour, a supermarket chain in France, is one of its first clients to
pack its organic fruit and vegetables with the new materials. Carrefour
product manager Julie Mahmoun said: "We encourage our suppliers to
minimise the environmental footprint of packaging by focusing on
recycling and working with renewable and waste materials."
Nature & More is applauded for using sustainable packaging for its
organic products. Apart from the ecological benefits of using
biopolymers, the move is in line with rising consumer expectations.
Consumers increasingly demand products be organic from 'the inside
and outside' i.e. the packaging should reflect the green values of the
product. Expect to see more organic food companies adopt green packaging
Sustainable packaging solutions are regularly featured in the
Sustainable Foods Summit. The next edition of
this international series of summits will be hosted in San Francisco on
21-22 January 2015.
More details will be
Source: News Release / OM