Fairtrade Product Sales Soar
Fairtrade product sales in Germany increased by more than a quarter last
year. According to Fairtrade Germany, certified fairtrade product sales
rose by 26% to EUR 827m. Sales volume expanded by 44% to over
Germany saw a 62% rise in sales of Fairtrade bananas in 2014 to over
51,000 tons. Cocoa sales were up more than six-fold after the
introduction of a new Fairtrade sourcing programme. The scheme allows
companies to buy one ingredient bulk on Fairtrade terms to use across
product ranges. Before the programme was introduced, producers had to
source a number of Fairtrade ingredients for their products. Mars is one of the early adopters, sourcing Fairtrade cocoa for its Twix
The so-called "Fairtrade premium", which producer organisations receive
on top of their sales revenues, grew by 30% to EUR 12.3m, stated
Germany now has the second largest market for Fairtrade products
in Europe. The German market is becoming more mainstream, with large
food companies sourcing fairtrade ingredients. Previously, the
frontrunners were companies like GEPA that specialised in organic and
fairtrade products. Expect to see more conventional food products
brandishing the Fairtrade logo in the coming years.
The future outlook of fairtrade and eco-labelled food products are
featured in the upcoming Sustainable Foods Summit, hosted in Amsterdam
on 4-5 June. More details are on the
Source: News Release / OM
Organic Meat Company Acquired by
The Finnish meat producer Atria is acquiring Aalbaek Specialiteter, a
Danish producer of organic cold meats.
According to a statement by Atria, Aalbaek Specialiteter is one of
Europe's leading premium organic meat suppliers. Its products include
premium-grade cold cuts, pâtes and bacon. Atria states the deal will
strengthen its position in cold cuts in Denmark, where demand
for organic options has "increased steadily".
Financial details have not been released but Atria said the deal will
lift its annual sales by around EUR 10m. The transaction includes
Aalbaek's brands, all business agreements, a charcuterie and a
production plant in Farre. The production of Aalbaek products will be
transferred to Atria's production plant in Horsens.
Atria said "key personnel" will transfer but did not comment on the
level of job losses in production.
In Denmark, there is a shortage of organic meat products because of
strong and rising demand. According to Henrik Biilman, head of Denmark's
largest organic meat producer Friland, its forecast a year ago that a
50% increase in organic pigs is required by 2018 seems now as a very
Danish supermarket chain Coop reported a 15% increase in organic meat
sales in January-February 2015 compared with the same period
Europe: DM Launches New Bio Private Label
Germany's leading pharmacy chain Drogerie Markt (DM) has launched its
first private label for organic foods. About 48 products have been
introduced under the DM Bio brand.
The move aims to strengthen organic food sales in its drugstores. DM has already found success with other private labels,
especially Alverde natural cosmetics. Organic Monitor research shows it
is the leading private label for natural cosmetics in Europe. Over 300
natural cosmetics are marketed under the Alverde brand.
The launch raises questions about DM's partnership with Alnatura, which
has been supplying its private label products to the drugstore chain. DM
appears to have replaced many Alnatura products with its own private
The DM Bio range will be introduced in over 2,000 DM drugstores across
Europe. It operates about 1,500 drugstores in Germany, with other stoes
mainly in Austria, Hungary, Croatia, and the Czech Republic.
Source: News Release / OM