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Europe: Korres Gives Natural Cosmetics Market Insights


Sweden: Record Sales Growth for Organic Products


Europe: Nature & More Introduces Sustainable Packaging




Europe: Korres Gives Natural Cosmetics Market Insights

George Korres, founder of a leading European natural cosmetics brand Korres, believes that the driving force for natural cosmetics is and will continue to be an increasingly knowledgeable consumer.

Korres spoke to Cosmetics Design ahead of Sustainable Cosmetics Summit Latin America, which will be held in Sao Paulo, Brazil next month, where he will be giving the opening keynote, as well as a seminat on healing with homeopathy and natural cosmetics.

In this interview we wanted to find out how natural cosmetics are evolving, where it will be in ten years’ time, and what are the primary driving forces behind the continued growth of this ever-expanding category.

Only ten years ago terms such as eco-friendly, sustainability and traceability were not a part of the mainstream consumers’ vocabulary, but awareness of how environmental damage and global warming could affect our livelihoods and wellbeing is forcing many individuals to make these elements a crucial part of their lives.

“Ten years ago, no one expected that the average consumer today would come to have a clear comprehension in scientific terms like “formaldehyde”, “parabens” and “toxic substances”,” said Korres.

“This has bought a clear switch to the market towards natural cosmetics. And at a time when science and technology has allowed us to develop natural skin solutions that can address any need without compromising on efficacy, offering thus the opportunity to the consumer to choose based on whether they want a natural or a synthetic solution instead of choosing based on which one is more efficacious.”

Increasing awareness of the benefits of natural cosmetic and personal care formulation is making consumers realise that buying these type of products can benefit them personally, as well as the environment, a concept that is being combined with increasingly sophisticated formulation technology.

“I strongly believe that the ever increasing consumer‘s drive to what is “good” for their skin will lead natural products in different market segments,” said Korres.

“I feel that by continuously supporting the concept of sustainability in the natural cosmetics sector, more and more active ingredients will emerge that are effective and safe for use. This combined with new science and technologies will allow us to move even further.”

But if you want to find out where the biggest strides have been taken in natural cosmetics, Korres believes that you have to turn the face care category, where consumer expectations are at the highest and where research and development has to come up with technologically advanced solutions.

“It is the most demanding category out of all when it comes to skincare. Consumers wish to fulfill all needs - anti-ageing, firming, moisturizing, brightening, soothing – thus the need for innovative active ingredients that can deliver clinically proven results,” Korres said.

“To be able to develop formulations that can offer as good results – if not better  - as the products based on chemical compounds. To be able to do this based solely on the properties of plant derived active ingredients is a huge achievement.”

Although consumers have become much more literate with respect to ingredients labels, Korres also believes that being transparent and making it as easy to understand as possible will bring significant benefits, which is why his brand has taken a very considered approach to all of this.

“At Korres we have introduced a very transparent way of communicating all of the above – we have introduced a Formula Facts table that clearly states the natural content of each formulation along with the ingredients we select and those we avoid; and we have also simplified the language used so that consumers can easily decode what they are reading, instead of opting for coded ingredients names that can only be understood by chemists and pharmacists.”

Where will the category be in ten years’ time?
“The savvier people get on all issues relating to health, safety, ethical choices the stronger the demand for natural products. It can only grow stronger. In our field, up until a few years ago, a lot of dermatologists would still insist that natural cosmetics could only cater for basic needs. That is no longer the case,” Korres said.

“As long as this drive towards natural cosmetics is supported by research and at the same time kept in a clear frame by legislative and regulatory changes, it will only bring more and more great products in the market. Nature is an endless source - there are so many plants that have not yet been isolated and assessed for their possible skin benefits.”

George Korres will be giving the opening keynote at the 3rd Latin American edition of the Sustainable Cosmetics Summit. More details are on the website

Related Article: Going Green to Access the Brazilian Beauty Market

Source: Cosmetics Design




Sweden: Record Sales Growth for Organic Products

Swedish food retailers are reporting record growth rates for organic food sales. Coop reported a 25-35% growth during the last 12 months, whilst Axfood 35% and ICA 43%. ICA and Coop say that strong customer demand meant that organic products sometimes ran out of stock.

The dairy company Arla Foods is also reporting record sales of organic milk. During the first half of 2014, its organic milk sales increased by 37%.

Organic egg production is also not keeping pace with demand, with some Swedish grocery stores importing organic eggs from Finland. The egg company Gotlandsägg is reporting a 30% increase in organic egg sales. About 10% of Swedish egg production is organic.

In Sweden, organic food and beverage sales amounted to SEK 8.90bn (EUR 963.6m); KRAV expects sales to grow by 30% this year.

Related Report: Breaking Through the Green Glass Ceiling

Source: Esmerk




Europe: Nature & More Introduces Sustainable Packaging

The organic fresh produce company Nature & More is introducing packaging made from sugar cane for its products.

Nature & More has been working for two years with its suppliers to develop the new plastic-free packaging materials. It uses the 'trace & tell' system of European organic fruit and vegetable distributor Eosta.

The new compostable Eosta / Nature & More sugar cane tray packaging is similar to fine cardboard, and is made of waste material. It is 100% gentech-free and tree-friendly.

Nature & More packaging expert Paul Hendriks said: "We are now selling organic vine tomatoes, pears and physalis packed with the sugarcane materials; our customers are very pleased with the first results."

Carrefour, a supermarket chain in France, is one of its first clients to pack its organic fruit and vegetables with the new materials. Carrefour product manager Julie Mahmoun said: "We encourage our suppliers to minimise the environmental footprint of packaging by focusing on recycling and working with renewable and waste materials."

OM Comment
Nature & More is applauded for using sustainable packaging for its organic products. Apart from the ecological benefits of using biopolymers, the move is in line with rising consumer expectations. Consumers increasingly demand products be organic from 'the inside and outside' i.e. the packaging should reflect the green values of the product. Expect to see more organic food companies adopt green packaging solutions.

Sustainable packaging solutions are regularly featured in the Sustainable Foods Summit. The next edition of this international series of summits will be hosted in San Francisco on 21-22 January 2015. More details will be on the website

Related Article: Packaging Impact of Cosmetics - Need for Green Overhaul?

Source: News Release / OM













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