Natural Cosmetic MASTERCLASS:
23 JANUARY 2015
SAN FRANCISCO, USA
The personal care industry is going green, with a growing number of
cosmetic brands and ingredient firms looking at natural & organic labels
and certification. However, the green road is fraught with technical and
marketing hurdles. This new masterclass aims to navigate companies
through the green maze by helping overcome the major marketing and
The masterclass comprises morning seminars that give an update on green
standards & labels, regulatory framework, and market developments. An
interactive workshop covers technical issues associated with developing
natural & organic personal care products.
Morning Seminars: Green Labels and Standards
To begin, an
update will be given on the most popular natural and organic
personal care standards & labels in North America: NPA, NSF ANSI 305,
USDA NOP. An overview will be given on the Whole Foods Market Body Care
standard, as well as important standards in Europe,
such as COSMOS, Ecocert and NaTrue. The adoption and labeling issues for
these standards will be discussed. An update will also be given on green
preservative options for certified products.
A case study will be given of an organic personal care brand taking the
certification route: how has it overcome the raw material and
formulation obstacles? An attorney will go over the regulatory framework
for green marketing claims. Another paper covers latest developments in
the US & global market for natural & organic personal care products:
what growth rates are projected in the coming years, and what is the
outlook for green labels?
Interactive Workshop: Developing Green Products
workshop guides personal care brands and ingredient
firms on how to develop natural & organic products. The workshop leader
will go through the major technical issues of developing such products,
especially for companies considering the certification route. An update
will be given on the growing palette of green ingredients, especially
replacements to parabens, SLS / SLES, silicones and other synthetic
Practical advice and guidance will be given to
companies looking to formulate natural and organic personal care
products, or those
looking to 'clean up' their formulations.
Reasons to Attend
The Masterclass will address the following questions:
> What green labels and standards are gaining popularity in North
America / other regions?
> How is the natural & organic personal care industry evolving in
terms of green materials?
> What is the future direction of the natural & organic personal
care products market?
> How can brands and ingredient firms avoid green marketing and
> What green materials are replacing contentious synthetic
> What preservative systems can be used for green personal care
> What developments are occurring in green emulsifiers, surfactants & emollients?
> How can brands get the coveted USDA NOP Organic logo for
> How can brands develop 'chemically-clean' personal care products?
> What technical advice can be given to green product developers?
The masterclass is designed for personal care companies,
product developers, formulators, ingredient suppliers,
certification agencies and industry organizations.
The masterclass pack is now available, with complete seminars and
workshop slides, for USD 249. To place an order, please email us