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19-20 JANUARY 2016                                                                               SAN FRANCISCO, USA

Masterclass Overview
This new masterclass gave an update on the growing palette of green ingredients for personal care and home care product formulations. Details were given of new green materials, their use in product formulations, as well as related certification schemes and environmental impacts.

The masterclass comprise
d seminars on green ingredients, followed by workshops on green surfactants & emulsifiers, and environmental impacts. The masterclass is designed for product developers, formulators, ingredient suppliers, certification agencies and industry organizations.

Seminars: Advances in Green Ingredients
Details were given on popular green certification & labeling schemes for natural and organic personal care & home care products in North America. An overview was given on important developments in Europe / other regions. The technical issues of adopting popular standards will be covered, as well as case studies from successful brands that have taken the certification route.

The use of green ingredients, such as bio-based surfactants, natural fragrances, and novel chemicals was discussed. Insights were given into the green consumer: what do they look for in natural personal care / home care products? What are the marketing implications to brands?

Workshop I: Formulating with Green Surfactants & Emulsifiers
A growing number of companies are looking to replace conventional surfactants and emulsifiers in product formulations. This workshop gave details on the growing range of such green chemicals, and their practical use. What synthetic chemicals should be avoided in personal care formulations? How do green alternatives compare in terms of performance and costs? What are the formulation issues when using green surfactants and emulsifiers? Practical advice and guidance was given to companies looking to use these green chemicals.

Workshop II: Reducing Environmental Impacts
This interactive workshop is a practical guide for companies looking to lower their environmental impacts. An introduction is given to this important area of sustainability, followed by popular measurement approaches. The use of life-cycle analysis will be discussed, and how data on carbon, water and energy footprints can be obtained. With the use of case studies, companies will get a clearer idea on how to put footprint data to practical use.

Reasons to Attend

The Masterclass address
es the following questions:
   > What
developments are occurring in green surfactants?
What are the certification & labeling schemes for natural personal / home care products?
   > What
are the sustainability issues associated with fragrances?
   > How
do green materials compare with synthetic emulsifiers & surfactants?
What are the complexities involved in measuring environmental impacts?
How can ecodesign and sustainable materials reduce packaging impacts?
   > What
is the future outlook for green surfactants?
   > What are the technical hurdles when developing certified products?

What do consumers look for in natural personal / home care products?
   > How can brands
target the ethical consumer more effectively?

The masterclass pack is now available, with full seminars and workshop slides, for USD 349. To place an order, please email us














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