Cosmetics Summit Tackles Green
Materials and Digital Marketing
The North American edition of the Sustainable Cosmetics Summit will
feature advances in green materials and the potential of digital
marketing. Taking place in New York City on 15-17th May, the 3-day
summit will bring together CEOs, founders and senior executives from
across the beauty industry to discuss sustainability issues.
A wide range of agricultural-based ingredients are making their way into
personal care applications, however the move is raising many technical
and sustainability concerns. A dedicated session on Green Materials will
discuss the opportunities provided by, and challenges associated with,
such ingredients. Industry leaders will assess the environmental
footprint of agricultural-based materials, asking whether green always
means better for consumers and the environment.
Mike Martinez, CEO of Natural Plant Products, will highlight the
difficulties in measuring the environmental footprint of agricultural
materials. The American ingredients firm is using an online field
calculator to get sustainability metrics on agricultural crops. Fred
Zuelli, Managing Director of Mibelle Biochemistry, will show how plant
cell technology can be used for sustainable processing of active
ingredients. Another paper explores the potential of biomimetics: how
can cosmetic companies innovate with biomimetic (naturally inspired)
The shift to green cosmetic ingredients is also bringing supply chain
risks. Kenneth Ross, CEO of Global ID, will highlight the growing
incidence of fraud involving mislabeling and adulteration of materials.
Guidance will be given to cosmetic and ingredient firms on how to
mitigate supply chain risks, as well as details on scientific methods to
authenticate green materials. Another speaker will discuss the prospects
for a new sustainability standard for plant-based ingredients.
The Digital Marketing session looks at the impact of mobile devices and
digital marketing on consumer behavior towards personal care products.
How can green brands utilize mobile apps and social media platforms to
strengthen customer relationships? What are some of the best-practices
in e-commerce and m-commerce?
Lily Tse, CEO and founder of Think Dirty, will demonstrate the pervasive
influence mobile apps can have on consumers. The Think Dirty mobile
application rates over 55,000 beauty products according to the health
and safety risks of their ingredients. Consumers are using the mobile
app to assess the safety of cosmetic products. Charlene Swanson
Crawford, president of Eco Diva Beauty, will highlight the business
opportunities provided by e-tailing (online retailing), whilst Edelman
will give case studies of brands that have successfully deployed social
media and digital marketing strategies.
Aveda and Seventh Generation, two of the largest green brands in North
America, will give papers in the Sustainability Best-Practices session.
Seventh Generation will give insights into its sustainability plan; the
consumer goods company has set 2020 goals to reduce its carbon
footprint, create zero waste, responsibly source raw materials, and
support local communities. Aveda, arguably the most sustainable personal
care firm in North America, will share its experiences in becoming
resource efficient and using clean energy. Aveda is the largest user of
recycled plastics and renewable energy in the beauty industry. In
another paper, Kurt Nuebling, CEO and co-founder of Primavera, will
state how green buildings can contribute to sustainability whilst adding
Approaches to reduce the environmental impact of personal care products
by using metrics and sustainable packaging will also be discussed at the
summit. An update will be given on methodologies to obtain
sustainability metrics, whilst a leading retailer will describe how it
is putting metrics into use. Other papers will explore approaches to
reduce the packaging impact of personal care products: with packaging
comprising a third of household waste, how can cosmetic companies reduce
their packaging footprints? Featured speakers will look at the
possibilities provided by ‘closed loops’ whereby packaging is removed
from waste streams for re-use or for new applications.
The summit will end with a technical workshop on green active
ingredients. Judi Beerling, technical research manager at Organic
Monitor, will highlight the opportunities provided by novel actives from
plant, marine, and new technological processes. Practical guidance will
be given to formulators and product developers looking to use green
actives in personal care formulations.
About the Sustainable Cosmetics Summit
Organized by Organic Monitor, the aim of the Sustainable Cosmetics
Summit is to encourage sustainability in the beauty industry by bringing
together key stake-holders and debate major sustainability issues in a
high-level forum. The 5th North American edition will be hosted at
Westin New York at Times Square. More information is available from the
H-E-B Organic Private Label Debut
For many years, H-E-B supermarkets in Texas have
been marketing organic products, including a house brand from its upscale
Central Markets. The parent company has now launched its
own organic line called H-E-B Organics.
Shoppers in its 350 plus stores in Texas and Mexico will notice hundreds
of new organic products under the store brand label. Walmart is the
country's largest grocer, however H-E-B sells more groceries in Texas
than any of its competitors.
According to the retailer, "the new line will focus on everyday pantry
staples such as canned tomatoes and vegetables, cereal, crackers, fruit
and specialty spreads, coffee, salad dressing and potato and tortilla
chips. Additionally, the launch will include items throughout the
produce and market departments such as salads, carrots, cheese and
various beef products customers can use every day." The line also will
include string cheese, fruit cups, juice boxes, apple sauce, pretzels
and a variety of lunch meats.
Some H-E-B stores have carried more organic products than others, but
this signals a more aggressive push to capture even more of the dollars
customers are spending on organic food, which are also free of GMOs.
"Demand for organic products has risen steadily over the past few years,
yet many organics remain out of reach for customers on a budget," Martin
Otto, H-E-B chief merchant, said. "That's why we are so excited to
introduce our customers to H-E-B Organics, giving Texas families an
affordable way to go organic."
H-E-B is applauded for launching its private label for organic foods.
Although critics would state it is late to the 'organic party', the
private label shows retailer commitment. Private label organic products
are popular with consumers as they are usually competitively priced. The
evolution of private labels for sustainable foods are regularly featured
Sustainable Foods Summit. The next edition takes place in
Amsterdam on 5-6th June.
More details are on the
Source: News Release / Organic Monitor
GMO Labeling Battle Looms in Massachusetts
Large food manufacturers
and industry representatives are fighting a renewed push to force them
to disclose genetically modified ingredients in food products as
Massachusetts lawmakers weigh legislation that would require so-called
Maine and Connecticut have enacted labeling laws for
engineered foods, but laws in those states won't go into effect until
other states in the region do the same. Vermont lawmakers are poised to
pass similar GMO labeling legislation.
As laws pass in other New England states, Massachusetts lawmakers are
being pushed from both sides as proponents of labeling genetically
engineered food make a pitch to require labels and the food industry
argues it is an unnecessary move that only the federal government can
Rep. Ellen Story, who has filed legislation to require labels several
times during the past few years, said Tuesday that "there is more
interest this time than there ever has been."
Story filed two bills this legislative session - one that would require
GMO labels on all foods with genetically engineered ingredients (H 2093)
and another that would require labeling of seeds (H 813). Rep. Todd
Smola, a Republican from Palmer, is also pushing for GMO labels (H 808).
Story's bill is being considered by the Public Health Committee, chaired
by Rep. Jeffrey Sanchez, D-Jamaica Plain, and Smola's bill is before the
Environment, Natural Resources and Agriculture Committee.
Genetically engineered seeds were first introduced in the early 1990s
for numerous reasons, including the ability to resist insects or
herbicides. While there is little science around the safety of
engineered seeds, the Food and Drug Administration has not found them to
be unsafe so far, both sides of the issue agree.
Scientists fall in both camps, with some dismissing concerns over GMOs
and other saying they are too new to know biological effects, according
to proponents and opponents of labeling.
"My bill does not take a stand on whether they are good or bad. It just
says we should know, so if we are concerned about giving genetically
modified organisms to our children and grandchildren we should have the
right to know," Story said.
Pat Fiero, a former state representative from Gloucester, is among those
fighting for labels on genetically engineered foods. Fiero, who in 2005
moved to Leverett in the western part of the state, said she has
increasingly become concerned about what goes into the food Americans
consume. Fiero said scientists cannot say with certainty that
genetically engineered foods do not cause health problems.
"The more I read about GMOs, the more concerned I became," Fiero said
after lobbying lawmakers at the State House.
Fiero is part of a coalition of organizations, including MassPIRG, Right
to Know GMO Massachusetts and the Northeast Organic Farming Association.
As part of their lobbying Tuesday, the group passed out a mock box of
candy to illustrate the proposed GMO label, which they say would not be
a warning, but notification that genetically engineered ingredients were
used in the product.
"All we want is one line of text, information so consumers have a right
to know what they are feeding their families," said Martin Dagoberto, a
spokesman for MA Right to Know GMOs.
Story, an Amherst Democrat, said she was recently lobbied on the bill by
a man from Michigan who worked for a baby formula manufacturer. The
interest from out of state, she said, underscored the fight being waged
by manufacturers to stop states from passing laws.
Story told the food industry rep that mothers should know if they are
feeding their infants food with genetically modified organisms. He
agreed with her, she said, but argued the federal government needs to
make the decision, not the states.
"Ideally, it would be done on a federal level. Has anybody seen the FDA
spring into action on anything lately? They are paralyzed," Story said.
So the states are taking the lead, she said.
Food companies trying to head off state efforts to enact mandatory
labels have recently proposed new voluntary labels nationwide. The
National Restaurant Association and the Grocery Manufacturers
Association are fighting labeling efforts at the state level, but have
shown support for voluntary labels.
The Massachusetts Retailers Association is part of a coalition that
opposes labeling GMO foods, arguing it is unnecessary because consumers
can choose to buy certified organic foods if they have concerns. William
Rennie, vice president at the Retailers Association, said some
proponents describe labels as a right to know issue. "You've already got
organic products in the marketplace now. So consumers who prefer to
purchase food products that don't contain GMOs, they can choose to
purchase foods that are certified organic," he said.
Food manufacturers would have a tough time creating special GMO
identifying labels for products sold in Massachusetts, Rennie said,
adding the FDA and the USDA are in charge of food labeling. "That is
where the conversation should be had," he said.
Eco-Labels Benefiting as GM
Labelling Fight Set to Continue
Source: MetroWest Daily News