|
|
Asian Natural & Organic Cosmetics Market
Taking Root
Following the trend in Europe and North America, consumer demand for
natural & organic cosmetics is surging in Asia.
Asian consumers are increasingly turning to natural & organic
cosmetics, with Western brands mainly capitalising on this development.
Research by Organic Monitor shows that high consumer demand is leading
to many European and American companies to invest in the Asian region. |
 |
Global brands like Aveda and Dr. Hauschka are already
well-established in Asia, however new and smaller brands are making
most inroads. For instance, British brands like Neals' Yard Remedies
and Organic Pharmacy are opening concept stores in Asian countries.
Neals' Yard Remedies now operates 14 stores in Japan, which has the
largest market for natural & organic cosmetics in Asia.
Australian brands are also investing in Asian countries.
Perfect Potion, an Australian brand of organic cosmetics, opened its
first concept store in Tokyo in August this year. Jurlique, the
leading Australian brand of organic cosmetics, has made inroads in a
number of department stores and duty free shops in Asia. Premium
organic brands like Care by Stella McCartney and Origins Organics
are also widely available in department stores and beauty retailers
across Asia.
Asian cosmetic companies witnessing Western brands capitalise
on the high-growth natural cosmetics market, are slowly coming into
the market. A number of Asian cosmetic companies are developing
natural & organic cosmetics, with some launching certified products.
Japanese and Korean companies are setting the pace. For instance,
Korean's The Face Shop launched a dedicated line of Ecocert-certified
organic cosmetics this year. The products are made in France
according to organic cosmetic standards, and are marketed in the
Korean company's concept stores in Asia.
Asian companies are looking at developing natural & organic
cosmetics, however they face many challenges in making these
products. Lack of knowledge is a major deterrent, with cosmetic
companies not having any expertise / experience with pure natural &
organic ingredients.
Natural Cosmetics Workshops
To help companies overcome the formulation & technical issues
associated with natural & organic cosmetics, Organic Monitor conducted
the first-ever workshop in Asia on natural & organic
cosmetics. The workshop was held in Bangkok in November
2008 and was
attended by delegates from across Asia.
The success of this and other workshops has led Organic Monitor to
launch a series of
Natural Cosmetics Masterclasses
that focus on technical, formulation and ingredient issues.
These are taking place at various international venues throughout
2009. For more details on upcoming Masterclasses, please complete
an enquiry form
and request more details on 'Upcoming Masterclasses'
Related Report:
#8041-10
Technical Insights: Natural & Organic Cosmetic Ingredients,
Formulation
Challenges & Solutions
Posted: November 7th 2008
For permission to publish our research articles, please contact our
Press Department
|
