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06/03/14

South Africa: Waitrose Enters Export Deal

06/02/14

Brazil: Nacao Verde Direct Sales Grows

06/02/14

Latin America: Foods Summit Tackles Green Commodities and Packaging

 

 

06/03/14

South Africa: Waitrose Enters Export Deal

The UK supermarket Waitrose has entered its first export deal in South Africa.

In one of its biggest deals to date, more than 250 of the supermarket's own-brand groceries - from essential Waitrose to Duchy Originals From Waitrose - are now available in Food Lover's Market stores in South Africa. 

Food Lover's Market's 120 stores, owned by Fruit & Veg City, draw on inspiration from across the world to create stylish and modern food emporiums. Waitrose products will also be available in some Fruit & Veg City's Freshstop at Caltex service station shops.

Waitrose has, for many years, sourced fruit and wine from South Africa, supplied by Waitrose Foundation farms, which return a percentage of profits to its farm workers. This new agreement marks another first as Waitrose products are exported to the country. Among the items being exported to South Africa are shortbread, muesli, risotto and pasta, ice cream, sorbet, and even Waitrose wines from across France, Italy and Portugal.

David Morton, Waitrose Business to Business Director, said: "To be exporting to six continents is a landmark moment for us. "South Africa's economy is growing and we're very pleased to be working with Food Lover's Market to meet the rising demand for cosmopolitan flavours among their customers. "We've been working closely with farms in South Africa through the Waitrose Foundation for nearly a decade so it's fantastic to be exporting to the country as well as importing its produce."

"The past few years have seen a huge expansion of our presence around the world, and we are always on the look out for potential partners to help grow our global appeal further."

OM Comment
Duchy Originals was already a major export success before it was acquired by Waitrose. Its organic products were especially popular in Asia and North America where consumers associated them with artisan products from the UK. Export sales were however affected when the company narrowed its product range. With Waitrose's backing, Duchy Originals could regain much of its lost export ground.

Source: News Release / OM

06/02/14

Brazil: Nacao Verde Direct Sales Grows

Brazilian retailer Nacao Verde, which specialises in natural and organic products, registered a 87% rise in direct sales in 2013 as it's number of sales representatives increasing from 1,600 to 3,000.

The company offers a wide range of benefits to sales reps including leadership training, bonuses, participation in trade fairs and events and online training and highlights that the market for natural & organic products is experiencing strong growth in Brazil at a rate of 20% annually.

Nacao Verde manufactures most of its products. The firm's product ranges include natural cosmetics, nutritional supplements, household care products, automotive care products and pet care products. Nacao Verde also sells via an online platform and over 20 franchise shops across the country.

OM Comment
Direct marketing by sales representatives is an important channel for consumer products in Latin America. Nacao Verde is pioneering direct marketing of natural and organic products via this channel in Brazil. A major advantage is that sales reps can educate and teach consumers how to use eco-friendly products. Direct marketing also fosters customer loyalty for brands.

Related Report: #7001-60 The Global Market for Natural & Organic PC Products

Source: Ravista Fator / OM

 

06/02/14

Latin America: Foods Summit Tackles Green Commodities and Packaging

Green commodities and sustainable packaging are pivotal themes of the premier Latin American edition of the Sustainable Foods Summit. Taking place in São Paulo on March 27-28, the summit will discuss approaches to add value to agricultural commodities by sustainable production and methods to reduce the packaging impact of food and beverages. Like prior editions, the summit will bring together leading organizations involved in eco-labels and sustainability in the food industry.

Green commodities are a major focus since Latin America has become a major global source of agricultural commodities, such as coffee, soybeans, cocoa, sugar, fruits and grains. Although production has accelerated in many countries, intensive farming methods are having a toll on eco-systems. Featured speakers will discuss the economic and environmental opportunities provided by sustainable production methods.

Imaflora will compare and contrast the sustainability benefits provided by eco-labels, such as Organic, Rainforest Alliance and Fairtrade. Fernando Oliviera from Native Organics will highlight the biodiversity impact of agricultural commodities, whilst another paper discusses the growing need for transparency in global supply chains. Vanusia Noguiera from the Brazil Specialty Association will highlight the challenges associated with value-added coffee production and marketing. The panel will also debate the future direction of green commodities in a region that has been preoccupied with agricultural exports.

The sustainability in packaging session explores the various ways the food industry can reduce its packaging footprint. Rising oil prices, high ecological impact of packaging waste, and pressure by NGOs and consumers are making food and beverage companies scrutinize their packaging footprints. Some findings from the life-cycle analysis of product packaging will be presented, followed by papers on sustainable materials and eco-design approach. Karen Santos from Creez Communication & Design will state why food and beverage firms need to go beyond traditional life-cycle thinking. Braskem will give an update on bio-plastic applications, whilst Pão De Açucar will share its experience in reducing their packaging impacts. The Brazilian retailer has spearheaded a number of initiatives to reduce packaging waste.

Best practices in marketing sustainable foods will also be featured. An update on the global market for eco-labeled food & drink market will be given, including details of the export openings for Latin American producers. Daniela de Fiori, sustainability VP of Wal-Mart, will share some of the retailer’s green initiatives. The international retailer is requesting greater disclosure from its suppliers as it aims to reduce its environmental footprint. Gabriel Borges from AMPFY will highlight the opportunities provided by social media to green brands, whilst the Akatu Institute will give insights into the growing ethical consumer base in Brazil.

Major sustainability issues associated with the Latin American food industry will be debated. With environmental concerns over beef production, GTPS (Working Group on Sustainable Beef) and JBS Brasil will discuss approaches to encourage sustainable livestock production. An estimated 80 percent of deforestation in the Amazon is caused by cattle ranchers, leading to the emission of 340 million tons of carbon emissions per year. The Marine Stewardship Council will highlight some of the sustainability issues associated with seafood in the region. SODEXO will give a paper on sustainability in the catering & foodservice sector, whilst Unilever will share the progress of its Sustainability Living Plan. Another paper by Food Design will highlight food safety and sustainability risks in supply chains.

By bringing the summit to Latin America, the organizer aims to address sustainability issues in the food industry. Amarjit Sahota, president of Organic Monitor, commented, “Latin America is now established as a major food producer and exporter. By hosting the Sustainable Foods Summit, we want to ensure the region also does not lag in terms of sustainable production and consumption.”

Related Article: Latin America - Going from Sustainable Production to Consumption

Source: News Release / OM
 

 

 

 

 

 

 

 

 

 

 

 

 

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