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18/05/15

Sustainable Ingredients and Packaging top Summit Agenda

21/04/15

Green & Black's Makes TV Marketing Push

15/04/15

Produce World Leading with Green Energy

 

 

18/05/15

Sustainable Ingredients and Packaging top Summit Agenda

The Sustainable Foods Summit will discuss approaches to reduce the environmental impact of food and beverages by using novel ingredients and green packaging. The European edition of this executive summit will be hosted in Amsterdam on 4-5 June.

The Food Ingredients for Sustainability session covers developments in sustainable sourcing and product innovations. Robert Madge from FoodReg will show how advances in modern software tools are increasing transparency in ingredient supply chains. By using coffee as a case study, Starbucks will share its experiences in setting up sustainable sourcing projects in developing countries. Faitrtrade International will highlight the importance of addressing social impacts when sourcing agricultural commodities.

Superfood ingredients are making headway in food and beverage applications. The Africa-inspired health and social company Aduna will show how moringa, baobab and similar ingredients are inspiring creativity. Tradin Organic will highlight the challenges involved in sourcing organic ingredients from across the globe.

With the United Nations declaring 2015 as the international year of soils, Professor Pablo Tittonell of Wageningen University will give the opening keynote is on soil fertility. Details will be given on how soil health contributes to food security, poverty reduction, as well as protecting and preserving ecosystems. Tobias Bandel from Soil & More further discusses the role of soil in maintaining sustainable farming systems and mitigating climate change. Another speaker looks at the implications of the Transatlantic Trade and Investment Partnership (TTIP) on sustainable foods. What risks does the TTIP bring to sustainable food producers and consumers in Europe?

Sustainable Packaging is a focal theme since food and beverage companies are under growing pressure to reduce their packaging impacts. The session begins with latest research on the packaging footprint of food and beverages; proceeding seminars cover advances in eco-design, and biopolymers & sustainable materials. Carrefour will share some of its sustainable packaging initiatives, whilst case studies will be given of brands looking at new sustainable materials. Packaging has high environmental impact since it comprises up to a third of household waste; TerraCycle will show how its innovative collection schemes are creating new products from waste.

Another session on Green Marketing features advances in marketing and distribution of sustainable foods. Craig Sams, founder and president of Green & Black’s, opens the session with a keynote on green brand values. Sams will also share his experiences in building international distribution for the iconic ethical chocolate brand. In another case study, Coop Denmark will state how its Anglamark private label has grown to represent about a half of organic food sales in the country. Tereza Havrlandova, founder of LifeFood, discusses the growing demand for raw food, while other papers cover green marketing communications and ethical consumer behaviour.

Taking place in Amsterdam for the seventh consecutive year, the European edition of the Sustainable Foods Summit seeks to encourage food and beverage companies to use sustainable ingredients, adopt green packaging solutions and overcome green marketing challenges. Registration for the executive summit closes on 1st June. More details are on the website

   

Source: News Release
 

 

21/04/15

Green & Black's Makes TV Marketing Push

Green & Black’s Organic has launched its first £2m (EUR 2.7m) television advertising campaign to promote its new range of chocolate bars, Thins. It marks the brand's biggest marketing campaign to date, spanning TV, print and out of home advertising.

For the Mother London-created ad, the chocolate brand has tied with Channel 4 and celebrity foodies Michel Roux Jr, Emilia Fox, Tom Kitchin and Jasmine and Melissa Hemsley as Green & Black's looks to highlight its food credentials. Content for the collaboration is being produced by Cactus TV, while Drum and PHD oversaw the media partnership. 

Green & Black’s Organic marketing manager, Katie Eckford said: “Many of us feel a real emotional connection with food and spend a lot of time thinking about it, especially chocolate. Yet research has also told us that food lovers appreciate the colour of food as it heightens the eating experience.

"Often seeing is believing and you can tell how good something will taste just by its colour. Green & Black’s is a brand full of colour, everything from the name, which envelopes our sustainable ethics, to the premium quality taste and the 16 different flavours."

The Taste & Colour campaign will also see the brand embark on a nationwide tour with a branded van introducing and sharing Green & Black’s Organic at foodie hotspots across the UK. The first destination will see the brand return to its roots in Notting Hill, with a consumer launch event at Portobello Road market planned for 23- 25 April. A year-long social, PR and event sponsorship calendar will support the campaign.

The Green & Black’s Organic Thin range comprises four new flavours: Salted Caramel; Dark 70% Chocolate; Milk 37% Chocolate; and Mint Crisp; they are made using certified fairtrade and organic ingredients.

OM Comment
Green & Black's is one of a growing number of organic & natural brands undertaking television advertising. By marketing to mainstream consumers, these brands are looking to widen their consumer base. Craig Sams, founder of Green & Black's, will be sharing his marketing and distribution experiences in his keynote at the Sustainable Foods Summit.
More details are on the website

Related Article: Distribution Key to Success of Green Brands

Source: The Drum / OM

 

15/04/15

Produce World Leading with Green Energy

Produce World Yaxley, the Produce World Group's home of organic vegetables, is leading the way in green energy by installing 800 solar panels on the two factory buildings at the site. Produce World Group is the UK's largest grower and supplier of fresh vegetables, and a leader in the organic vegetables market.

The new 200 kWp solar array will generate approximately 188,000 kWh of electricity each year to help power the site, and this is the equivalent of the annual electricity needs of 66 semi-detached three-bedroom homes.

The array will be in place for the next 25 years and will save 1,800 tonnes of carbon dioxide during this time - equivalent to the amount of carbon dioxide generated by driving nine million miles. Each year the solar array will save 80,000 kg of carbon dioxide.

The installation is part of Produce World Yaxley's commitment to reduce its energy, water and waste output. The site is already using a closed-loop water system based on reed beds which forms part of its natural habitat area which is currently being developed.

Jamie Tointon, Factory Manager at Produce World Yaxley, said: "We are determined to match Produce World Yaxley's status as the UK's largest organic vegetable factory with cutting-edge sustainability credentials. The solar array means we will be generating our own electricity and will be less reliant on other energy sources. This will lead to a significant carbon and energy savings on the site."

OM Comment
Produce World is applauded for its sustainability initiatives. By installing solar energy, it is significantly reducing its carbon footprint. The company is also taking steps to reduce its water and waste impacts. Produce World understands going green does not mean just growing organic vegetables, and that it needs to address wider sustainability issues.

   

Source: News Release / OM
 

 

 

 

 

 

 

 

 

 

 

 

 

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