Sustainable Ingredients and Packaging top Summit Agenda
The Sustainable Foods Summit will discuss approaches to reduce the
environmental impact of food and beverages by using novel ingredients
and green packaging. The European edition of this executive summit will
be hosted in Amsterdam on 4-5 June.
The Food Ingredients for Sustainability session covers developments in
sustainable sourcing and product innovations. Robert Madge from FoodReg
will show how advances in modern software tools are increasing
transparency in ingredient supply chains. By using coffee as a case
study, Starbucks will share its experiences in setting up sustainable
sourcing projects in developing countries. Faitrtrade International will
highlight the importance of addressing social impacts when sourcing
Superfood ingredients are making headway in food and beverage
applications. The Africa-inspired health and social company Aduna will
show how moringa, baobab and similar ingredients are inspiring
creativity. Tradin Organic will highlight the challenges involved in
sourcing organic ingredients from across the globe.
With the United Nations declaring 2015 as the international year of
soils, Professor Pablo Tittonell of Wageningen University will give the
opening keynote is on soil fertility. Details will be given on how soil
health contributes to food security, poverty reduction, as well as
protecting and preserving ecosystems. Tobias Bandel from Soil & More
further discusses the role of soil in maintaining sustainable farming
systems and mitigating climate change. Another speaker looks at the
implications of the Transatlantic Trade and Investment Partnership (TTIP)
on sustainable foods. What risks does the TTIP bring to sustainable food
producers and consumers in Europe?
Sustainable Packaging is a focal theme since food and beverage companies
are under growing pressure to reduce their packaging impacts. The
session begins with latest research on the packaging footprint of food
and beverages; proceeding seminars cover advances in eco-design, and
biopolymers & sustainable materials. Carrefour will share some of its
sustainable packaging initiatives, whilst case studies will be given of
brands looking at new sustainable materials. Packaging has high
environmental impact since it comprises up to a third of household
waste; TerraCycle will show how its innovative collection schemes are
creating new products from waste.
Another session on Green Marketing features advances in marketing and
distribution of sustainable foods. Craig Sams, founder and president of
Green & Black’s, opens the session with a keynote on green brand values.
Sams will also share his experiences in building international
distribution for the iconic ethical chocolate brand. In another case
study, Coop Denmark will state how its Anglamark private label has grown
to represent about a half of organic food sales in the country. Tereza
Havrlandova, founder of LifeFood, discusses the growing demand for raw
food, while other papers cover green marketing communications and
ethical consumer behaviour.
Taking place in Amsterdam for the seventh consecutive year, the European
edition of the Sustainable Foods Summit seeks to encourage food and
beverage companies to use sustainable ingredients, adopt green packaging
solutions and overcome green marketing challenges. Registration for the
executive summit closes on 1st June. More details are on the
Green & Black's Makes TV
Green & Black’s Organic has launched its
first £2m (EUR 2.7m) television advertising campaign to promote its new
range of chocolate bars, Thins. It marks the brand's biggest marketing
campaign to date, spanning TV, print and out of home advertising.
For the Mother London-created ad, the chocolate brand has tied with
Channel 4 and celebrity foodies Michel Roux Jr, Emilia Fox, Tom Kitchin
and Jasmine and Melissa Hemsley as Green & Black's looks to highlight
its food credentials. Content for the collaboration is being produced by
Cactus TV, while Drum and PHD oversaw the media partnership.
Green & Black’s Organic marketing manager, Katie Eckford said: “Many of
us feel a real emotional connection with food and spend a lot of time
thinking about it, especially chocolate. Yet research has also told us
that food lovers appreciate the colour of food as it heightens the
"Often seeing is believing and you can tell how good something will
taste just by its colour. Green & Black’s is a brand full of colour,
everything from the name, which envelopes our sustainable ethics, to the
premium quality taste and the 16 different flavours."
The Taste & Colour campaign will also see the brand embark on a
nationwide tour with a branded van introducing and sharing Green &
Black’s Organic at foodie hotspots across the UK. The first destination
will see the brand return to its roots in Notting Hill, with a consumer
launch event at Portobello Road market planned for 23- 25 April. A
year-long social, PR and event sponsorship calendar will support the
The Green & Black’s Organic Thin range comprises four new flavours:
Salted Caramel; Dark 70% Chocolate; Milk 37% Chocolate; and Mint Crisp;
they are made using certified fairtrade
and organic ingredients.
Green & Black's is one of a growing number of organic & natural brands
undertaking television advertising. By marketing to mainstream
consumers, these brands are looking to widen their consumer base. Craig Sams, founder of Green & Black's, will be sharing his marketing and
distribution experiences in his keynote at the Sustainable Foods Summit.
details are on the
Distribution Key to Success of
Source: The Drum / OM
Produce World Leading with Green Energy
Produce World Yaxley, the Produce World Group's home
of organic vegetables, is leading the way in green energy by installing
800 solar panels on the two factory buildings at the site. Produce World
Group is the UK's largest grower and supplier of fresh vegetables, and a
leader in the organic vegetables market.
The new 200 kWp solar array will generate approximately 188,000 kWh of
electricity each year to help power the site, and this is the equivalent
of the annual electricity needs of 66 semi-detached three-bedroom homes.
The array will be in place for the next 25 years and will save 1,800
tonnes of carbon dioxide during this time - equivalent to the amount of
carbon dioxide generated by driving nine million miles. Each year the
solar array will save 80,000 kg of carbon dioxide.
The installation is part of Produce World Yaxley's commitment to reduce
its energy, water and waste output. The site is already using a
closed-loop water system based on reed beds which forms part of its
natural habitat area which is currently being developed.
Jamie Tointon, Factory Manager at Produce World Yaxley, said: "We are
determined to match Produce World Yaxley's status as the UK's largest
organic vegetable factory with cutting-edge sustainability credentials.
The solar array means we will be generating our own electricity and will
be less reliant on other energy sources. This will lead to a significant
carbon and energy savings on the site."
Produce World is applauded for its sustainability initiatives. By
installing solar energy, it is significantly reducing its carbon
footprint. The company is also taking steps to reduce its water and
waste impacts. Produce World understands going green does not mean just
growing organic vegetables, and that it needs to address wider